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Transforming Commerce: Chief Commercial Officer Search

N2Growth Blog

In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement. This role requires an intrinsic understanding of the company’s product or service and customer base.

Trends 293
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How Can I Increase Sales For My Business

Strategy Driven

Now that those days are gradually behind us, every business owner must develop strategies for generating sales. There are, however, viable strategies that you can incorporate into your business processes to acquire customers and drive sales. You can use influencer collaborations and paid ads to generate more sales for your business.

CRM 71
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Importance Ethics in Human Resources Management

HR Digest

Equity and Equal Opportunity Treating employees with equity and providing equal opportunities for growth and development are essential aspects of HR ethics. HR professionals should take the lead in developing and communicating the code of ethics, ensuring that it becomes an integral part of the organizational culture.

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Online Marketplace: New challenges to overcome

Strategy Driven

Instead, marketplaces are creating ecosystems for their customers. They are driving customers towards the business from all possible sides and earning customer loyalty by offering everything at one place on any channel. Jessica Bruce a professional blogger, guest writer, Influencer & an eCommerce expert.

Retail 119
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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

Patagonia secures customer loyalty through its “Worn Wear” website, where environmentally-conscious consumers can purchase secondhand clothing at a discount and trade their own used duds for gift certificates. They’re increasingly important to marketing, customer engagement, and sales — in any sector.

Retail 8
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Top Ten Pitfalls to Avoid When Going Social in the Business World.

Strategy Driven

If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. When you stop to think about it, you’ll realize that your fans and followers are essentially volunteering their time and energy to serve as developers, sounding boards, and advertisements for your company.

Media 50
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How to Make Sustainability Every Employee’s Responsibility

Harvard Business Review

Based on this research, I have developed a three-phase model that shows how companies can move beyond rhetoric and take ownership of sustainability. Psychological ownership refers to feelings of possessiveness and connection that we develop toward an appealing object such as a person, company, or even an idea.