Harvard Business Review

MARCH 10, 2015

Flyers taking shorter, more expensive trips, in other words, will reap more benefits than passengers purchasing long-distance discounts. Airlines have clearly calculated that customers who spend more are more valuable to them than customers who fly more. Loyalty is a mutual investment, not just an exchange.

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Strategy Driven

NOVEMBER 22, 2019

Designing a customer loyalty program is one of the most effective strategies to boost your business growth. It is organic and doesn’t require the same amount of resources or time as trying to locate and identify new customers. The easier you can make it to be loyal, the more likely your customers are to stick by your business.

Customer Loyalty 16

Customer Loyalty Loyalty Discount Incentives 16

Harvard Business Review

JULY 15, 2014

The math behind CLV is not something you can do on a cocktail napkin, but the interactive illustration below can calculate it for you — and help you understand how the various elements of the calculation influence the final number. Set the average customer retention rate slider to 80%.). Note: There are multiple ways to calculate CLV.

Discount 11

Discount Direct Marketing Present Value Customer Loyalty 11

Harvard Business Review

AUGUST 4, 2017

Either way, consumers need a reason to tune in, and mass-offered discount coupons are increasingly insufficient. Patagonia secures customer loyalty through its “Worn Wear” website, where environmentally-conscious consumers can purchase secondhand clothing at a discount and trade their own used duds for gift certificates.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

FEBRUARY 13, 2013

When companies like American Express offer discounts, they often justify the spend by referring to the Customer Lifetime Value (CLV). This is usually calculated as the expected net profit attributed to purchases during the entire relationship between a business and its customer.

Advertising 8

Advertising Discount Media Customer Loyalty 8

Strategy Driven

NOVEMBER 19, 2021

Instead, marketplaces are creating ecosystems for their customers. They are driving customers towards the business from all possible sides and earning customer loyalty by offering everything at one place on any channel. Be advised that customers don’t remember the seller but the marketplace platform itself.

Retail 120

Retail Supply Chain Software Marketing 120

Strategy Driven

JANUARY 24, 2020

Instead, marketplaces are creating ecosystems for their customers. They are driving customers towards the business from all possible sides and earning customer loyalty by offering everything at one place on any channel. Be advised that customers don’t remember the seller but the marketplace platform itself.

Supply Chain 75

Supply Chain Retail Software Marketing 75