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The Emerging Strategy of Innovative Service

Strategy Driven

The proliferation of self-service (while a blessing when it works) has made customers more frustrated when they feel trapped in a process with no live person to help. And the Internet, with its social media reach, has empowered customers with strong influence over other customers and the reputation of companies.

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Napoleon Hill’s Think and Grow Rich is full of timeless lessons.

Strategy Driven

As a country, we were fresh out of the Depression and the stock market crash of 1929. Maybe that’s why Hill’s Think and Grow Rich and Carnegie’s How to Win Friends & Influence People have been on bestseller lists for 70 years. Pretty cool, eh? These books aren’t 70 years old, rather they were 70 years ahead of their time.

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To bid or not to bid? That is the question.

Strategy Driven

The only people likely to influence change of modification are C-level executives. Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

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The Twitter you may not know. But should.

Strategy Driven

Twitter is intended for you to inform with value, influence, brand, and (on occasion) to converse or respond, not chit-chat. In less than two hours I had 9 new followers, and 43 re-tweets or favorites that reached (influenced) MORE than 75,000 people. New followers per day – 30-50. Here are 3.5 Have an objective and a strategy.

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The BIG Secrets of Enthusiastic Emotional Engagement.

Strategy Driven

Dale Carnegie ( How to Win Friends and Influence People ) says by becoming interested in them. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Improve Marketing Emails to Boost Sales. What is engagement? About the Author.

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Salespeople have questions. Jeffrey has answers.

Strategy Driven

UNLESS somebody in your family, somebody in your circle of friends, or somebody in your circle of influence knows someone up high at those big companies. Jeffrey, I sell broadcast television advertising in a small market. Marketing & Sales buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven'

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Help! My main contact left, and I’m panicked!

Strategy Driven

Who else is influenced by or involved with your product? Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

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