Remove Development Remove Finance Remove Fixed Costs Remove Marketing
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How Do I Start A Small Business?

Strategy Driven

Apart from conducting detailed market research, finding out fair clientele, performing surveys, retaining target groups, exploring SEO, and researching public data, which are obviously important factors, one must also remain very adaptable to changing situations. What will be the market where you want to get into?

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Business Plan Development: Know your Finances

Strategy Driven

Your marketing plan and SWOT analysis are interesting – but they don’t mean a thing if you don’t have realistic figures on your bottom line. Differentiate between fixed costs, such as rent and payroll, and variable costs, such as advertising and delivery. Develop a cash-flow statement.

Finance 10
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Groupon Doomed by Too Much of a Good Thing

Harvard Business Review

Such a strategy limits an early venture's funding in order to force the business to develop a profitable business model and then invests heavily in growth once such a model is identified — Christensen terms such investments "good money" for incubating growth businesses and extols the strategy for three reasons.

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Is Rooftop Solar Finally Good Enough to Disrupt the Grid?

Harvard Business Review

Over the past two decades, there have been many attempts to reform the electric utility market. Consider how Uber opened up the transportation market. In both cases, the two goods (car and real estate) are given value-creating potential through a process of market fragmentation and consumer empowerment.

Energy 8
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How to Know If a Spin-Off Will Succeed

Harvard Business Review

The first category is exogenous factors over which the business has little control: the growth of the markets into which it sells; the competitive intensity and thus the average profitability of the industry in which it operates; or the fragmentation of its industry and thus the scope for a growth-by-acquisition approach.

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Does Your Startup Have a Spending Strategy?

Harvard Business Review

You have to consider salaries, marketing budget, office size, technology services, and on and on. These spending choices require tradeoffs, so entrepreneurs must first develop a strategy for allocating limited resources across a wide range of available options.

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Joint Ventures Reduce the Risk of Major Capital Investments

Harvard Business Review

A company sets up a joint venture with a partner that has complementary assets and capabilities, in order to limit up-front investments, speed up market entry, and reduce risk. Taiwan, and South Korea, respectively — agreed to fund a novel technology development program at ASML, a leading equipment manufacturer based in the Netherlands.