Strategy Driven

DECEMBER 19, 2010

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths.

Direct Marketing 50

Direct Marketing Resources Marketing Newsletter 50

CO2

JANUARY 23, 2011

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. Technology and its role in travel 2.0

Executive Coaching 74

Executive Coaching Strategic Planning Direct Marketing Taylorism 74

Miles Anthony Smith

MAY 2, 2018

I am adept at establishing policies, procedures, and technologies to enhance efficiency, financial health, and service to organize constituents. In another, I managed significant software changeover/upgrade for more accurate and timely processing of accounting functions, inventory reports, and financial statements."

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

OCTOBER 23, 2014

Unfortunately, many managers don’t think about time as a finite resource in the same way that they consider the limitations of headcount and budget. But steps can be taken by managers to overcome this dynamic and better leverage organizational time. Leading teams Time management'

Team 8

Team Short-term Attrition Marketing 8

Harvard Business Review

APRIL 29, 2011

For instance, Dell and HP are both strong competitors on notebook computers, but they offer Intel processors , rather than building their own, to keep component costs down and broaden their application market through compatibility. Upsell related products after the initial sale. Cross endorsement.

Travel 15

Travel Chief Executive Officer Venture Funding Magazine 15

Harvard Business Review

NOVEMBER 3, 2014

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” These programs are essentially an online form of direct marketing. This is a wasted opportunity.

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

NOVEMBER 3, 2014

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” These programs are essentially an online form of direct marketing. This is a wasted opportunity.

Technology 8

Technology Marketing Company CRM 8