Ethics Human Resources Marketing Sports 
In the CEO Afterlife
APRIL 24, 2017
The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. Today, 40% of Nike’s revenue comes from apparel and sporting goods. Yet, do less better isn’t something most leaders embrace. This is not true.
Women on Business
JANUARY 10, 2011
Some of the writers pointed out that these were two different sports and couldn’t be compared. Whether it’s the style of play in a sport, or leadership style in the business world, men and women are clearly and obviously different. A lot of people said a lot of pretty dumb things. Can’t we all just get along?
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In the CEO Afterlife
APRIL 13, 2015
Easily definable” is the element within visions that facilitates the ethic of simplicity, and doing less, better in this complex world of business. Clear visions work for inventors, athletes, sports teams, nations, and companies of all sizes and shapes. Great leaders envision a better place for every stakeholder”.
Women on Business
JANUARY 12, 2011
Tanya currently writes about leadership, in sport, work and life on Elevati’s Blog at www.elevati-inc.com/blog. include: MacDermid, Sanofi-Aventis, Mattel, Fisher-Price, Raytheon, USDA, Catalina Marketing, Nielsen Media, Starbucks, Fortune Brands, U.S.C., Clients served through TalentSmart® and Elevati, Inc. Tanya holds an M.A.
Marshall Goldsmith
FEBRUARY 8, 2018
Deepa Prahalad – Focused on design and emerging markets. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Deborah Borg – Chief Human Resources & Communications Officer, Bunge Limited. Sean McGrath – Human Resources Vice-President World Bank Group. Co-author: Predictable Magic.
Deming Institute
APRIL 7, 2016
The best policy may be to avoid incentives altogether and focus instead on creating systems in which intrinsic motivation, cooperation, ethical behavior, trust, creativity, and joy in work can flourish. Given a standard to reduce employee turnover, one vice president of human resources simply changed the formula for calculating turnover.
Women on Business
JANUARY 24, 2011
Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Base marketing initiatives on shared values and multiple-agendas. Connect as many strengths and resources as possible, for innovation lives in fresh combinations. Investigate those doing what you want to do.
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