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6 Factors That Can Impact Your Commercial Business

Strategy Driven

In the commercial world, factors ranging from sudden disasters to evolving market trends play a crucial role in shaping the business landscape. Market Trends and Consumer Behavior Market trends and consumer behavior are dynamic factors that can significantly impact a commercial business.

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How Do I Start Your Own Business?

Strategy Driven

Determine your Potential Market. If its market share or product offering is too strong and stable, it will be more difficult to enter the market. Part 3 Creating a Marketing Plan. If your service is seasonal, you should ask yourself when it’s best to market yourself. Part 4 Get Finance. Make a Budget.

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Is Leadership Development the Answer to Low Employee Engagement? (Yes.)

N2Growth Blog

Some may be engineers, marketers, finance directors, or salespersons. Our client is a large business software company. Participants were surveyed at the conclusion of the closing workshop and again sixty days post-program. We reflect on that experience. We talk about what we learned. That’s real development. Real Results.

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Could Open-Source Code Make Our Y2K Fears Finally Come True?

Harvard Business Review

Over the previous decades, software developers had used the date 01-01-00 (January 1, 2000) as a convenient hack to make it easier to debug software. So as 2000 loomed, there was a realization that, when the clocks hit midnight, software all over the world could simply stop running. The same goes for software programs.

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Uber’s New CEO Will Have to Win on Two Fronts Simultaneously

Harvard Business Review

Since its founding just eight years ago, Uber has become one of the best-known brands in the world, has presence in over 80 countries, has market share reported at 77% in its core U.S. It was the pioneer in social networking, arguably one of the highest-potential markets ever. The lesson is that strategic reversal can happen quickly.

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Shadow IT Is Out of the Closet

Harvard Business Review

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. Lines of business are now getting their own official technology budgets for non-standard software products. The result?

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. How well do you know your customers?