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How Big Data Brings Marketing and Finance Together

Harvard Business Review

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. MasterCard had always been a data-driven organization. Inside Intel. The result has been transformational.

Finance 11
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The Wasting of Your Life

Chris Brady

" The term itself deserves the quotes thus employed in the previous sentence because it conjures in people's minds many different definitions. Kings from just a few short generations ago did not live as well as the lower income brackets do today. I know, I know. I understand how crushing financial pressure can be.

Rogers 124
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Great CEOs are Born, Not Made

Harvard Business Review

Bean Counters makes the point that GM was doing fine until in the mid 1970s the MBA-trained finance guys took control of product development from the "car guys," who were engineers and designers. The poster child for his view was Roger Smith who was an MBA-trained accounting and finance specialist. Strategic judgment.

CEO 15
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In 2014, Resolve to Make Your Business Human Again

Harvard Business Review

And short-term numbers at that. Worshipping at what Christensen calls the “church of finance” hollows out a company’s competitive advantage, as it loses the capacity to invest in innovation that drives the perpetual reinvention so necessary in today’s world of temporary competitive advantage. Innovation Leadership Strategy'

Levitt 10
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The Libor Scandal and the Price of Prosperity

Harvard Business Review

It is, in short, about you and I, and the places we seek for ourselves in the world. Let me couch this for you in the pedestrian terms of financial hydraulics — the tawdry terms which seem to substitute for thinking in what's become of our thin, shallow economic and political discourse. Who authors the destiny of nations?

Price 13
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Streaks, from Jumpin' Joe to Mutual Fund Managers

Harvard Business Review

Back in 2008, Steve Strogatz and I were interested in sports, not the world of finance. What's more, those streaks were still made by the skillful, such giants as Ty Cobb and Rogers Hornsby. We looked at the length of streaks for all these mutual funds in terms of how many years they outperformed the S&P 500.

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Why We Fail to Report Sexual Harassment

Harvard Business Review

Last month, Fox News agreed to pay Gretchen Carlson $20 million to settle her sexual harassment lawsuit against Roger Ailes, the network’s former Chairman and CEO, who resigned in the summer. Her request was not granted, and not long after, she was written up for an unrelated and trivial infraction.

Report 9