Remove Follow-up Remove Knowledge Management Remove Marketing Remove Technology
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Doing Business in a Big Data World

Strategy Driven

But this new world of Big Data is proving to be much more demanding and complex than expected, requiring companies not only to adopt different technologies, but also to make significant changes to their business strategy, internal skillsets, and organizational structures. It is a disruptive paradigm shift that most companies have yet to make.

CIO 50
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The Worst Failure of All Is Wasting a Failure

Harvard Business Review

In interviews with a dozen senior managers from a large company, two particular failures came up over and over again. The problem came with the follow-up question, "Why did example A fail?". The head of R&D remembered it as a failure to properly market the innovation. Create a knowledge management system.

NPV 16
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Look Beyond Your "Social Media Presence"

Harvard Business Review

A lot of companies congratulate themselves on having a "social media presence" — by which they mean a Twitter following and Facebook likes and a marketing plan that uses social networks. But some 70% of the extra profit to be made through social technologies has nothing to do with marketing.

Media 9
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A Social Brain Is a Smarter Brain

Harvard Business Review

The design of the study was simple – the researchers took one group of participants, randomly paired people up, and instructed them to get to know each other by asking probing questions. Collaboration Innovation Knowledge management' After ten minutes of such interaction, the participants were given a battery of cognitive tests.

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Why Your Employees’ Suggestions Aren’t Going Anywhere

Harvard Business Review

Consider a real example: Not long after a company created an online suggestion box on its new intranet, with all the bells and whistles of the latest social-media technologies, an executive lamented: “All we get are a bunch of complaints and impossibly wild ideas that we couldn’t follow up on in a million years.”

Letter 8
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The Chairman of Nokia on Ensuring Every Employee Has a Basic Understanding of Machine Learning — Including Him

Harvard Business Review

Instead of trying to figure out the nuts and bolts of a seemingly complicated technology, I had gotten used to someone else doing the heavy lifting. Setting up a data lake is pure IT work. I could have just supported the Nokia CEO and management team in talking about the need to kick-start a fast catch-up in machine learning.

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Stop Assuming Your Data Will Bring You Riches

Harvard Business Review

Very importantly, they were able to avoid costly technology and implementation programs that would have surely fell short of usage and revenue expectations. Frame up realistic aspirations for monetization. In following this overall process above, you can clarify what data you own, and how valuable it is (and to whom).