Lead Change Blog

OCTOBER 23, 2015

If senior management cuts your budget, says no to replacing broken equipment, or reduces your headcount, what is the first feeling that wells up inside you? Irritation? A sense of unfairness? Probably not gratitude. A situation on the home front recently triggered my thinking on this topic.

Market Penetration 150

Market Penetration Budgeting Constraint Brainstorming 150

Harvard Business Review

SEPTEMBER 30, 2013

For the United States and Germany, strong multinational corporations and technological innovation are the driving factors. innovation is driven by a can-do spirit and a healthy appetite for risk, with established corporations and startups introducing some of the world’s most important and game-changing technologies.

Management 8

Management Market Penetration Innovation Engineering 8

Harvard Business Review

MAY 1, 2014

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It tells investors why you might succeed in this particular market or in creating a new one – and who could come nipping at your heels. Competition Information & technology Strategy'

Competitive Intelligence 8

Competitive Intelligence Market Penetration Maturity Information Technology 8

Harvard Business Review

OCTOBER 24, 2013

In the words of its executive vice-president and chief merchandising and marketing officer, “This is really the year of localization.”. The infiltration of technology into every part of our lives has made many people seek out personal, low-tech/high-touch experiences and relationships with the companies they patronize.

Retail 8

Retail Merchandising Market Penetration Brand 8

Harvard Business Review

DECEMBER 21, 2011

Marketing designs the promotional campaign. A sales model that pays salespeople almost entirely on commission and gives them exclusive "ownership" of customers often works for a while for products in unsaturated markets. As sales took off, management continued to "share the wealth." Your R&D group develops a unique new product.

Company 14

Company Market Penetration Long-term Short-term 14

Harvard Business Review

SEPTEMBER 3, 2012

According to the theory of the diffusion of innovations — an attempt to understand how, why and at what rate ideas and technology spread throughout cultures — diffusion or adoption is relatively slow at the outset until a tipping point is reached. Saturation is reached at 90%+.

Learning Curve 10

Learning Curve Market Penetration Disruptive Innovation Kaplan 10

Harvard Business Review

MARCH 31, 2016

Studying these successes and failures, we’ve identified half a dozen key reasons platforms fail, all of which boil down to managers’ misunderstanding of how platforms operate and compete. Steve Jobs failed miserably at managing openness at Apple in the 1980s. Google Android quickly lost market share to the new versions.

Participative 8

Participative Software Market Penetration Marketing 8