Strategy Driven
JULY 3, 2021
Acquisition cost is one of the preferred metrics on Google Ads to enhance the value of your ads. In the world of Google AdWords, the metric is used to automatically increase bids in AdWords auctions to maximize chances when a user is likely to convert. On the contrary, Google Ads lets you choose and manage your budget.
Strategy Driven
APRIL 9, 2019
Risks are part and parcel of everyday life. To safeguard your business as much as possible, a risk management plan is vital. With a risk management plan in place you’ll be better prepared for those unexpected events, and able to minimize the risk and extra costs before they happen. What Does a Risk Management Plan Entail?
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N2Growth Blog
NOVEMBER 19, 2010
Even if you don’t find yourself having to frequently deal with extreme situations, it is often nothing more than normal dealings in the ordinary course of business that can place you at a nexus…Do you make your decision based upon the facts at hand and sound decisioning metrics, or do you let your emotions drive your decisions?
Harvard Business Review
MARCH 23, 2012
ready to weigh and measure any parcel of human nature, and tell you what it comes to." The truth is that Gradgrind would make a terrible manager. Each month, managers had been focusing on a new performance metric — first-call resolution, average call-time — so the phone staff was confused as a result.
Harvard Business Review
JULY 30, 2018
Neither viewed market share as its top priority, but both kept it current in their databases to be ready for the occasional question from senior management. An important issue arose and management asked the two departments to determine whether the company had been losing market share. Which is exactly what happened.
Harvard Business Review
APRIL 1, 2013
After looking hard at the numbers and algorithms, the smartest — and richest — general managers and franchises have made up their collective minds: They're not paying a premium for yesterday. But that's not the direction that moneyball's metrics have been going. Yesterday" is a sunk cost.
Skip Prichard
OCTOBER 10, 2019
He is a leading authority on insurance, risk management, technology, and innovation. Management Advice from Jeff Bezos. The biggest surprise after studying the Amazon letters to shareholders written by Jeff Bezos is how much management advice he provides. Failure comes part and parcel with invention” (Bezos 2013 letter).
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