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Book Review: The Power Of Starting Something Stupid

Tim Milburn

It’s the new marketing machine of publishing. I was given a copy of Richie Norton’s book, The Power of Starting Something Stupid. I was intrigued by the title and the fact that Norton had written this book with his wife. You can find out more about Richie Norton by visiting his website: richienorton.com.

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Three Things that Actually Motivate Employees

Harvard Business Review

The most motivated and productive people I’ve seen recently work in an older company on the American East Coast deploying innovative technology products to transform a traditional industry. I summarize these keys to strong work motivation in three Ms — mastery, membership, and meaning. Managing people Motivation'

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The Bonus Employees Really Want, Even If They Don’t Know It Yet

Harvard Business Review

They might even convince you that spending this extra cash on the newest tablet on the market, or Daft Punk’s next album, will motivate them to work “harder, better, faster, stronger.”. First, monetary rewards tend to decrease the individual’s intrinsic motivation and interest for the job. Norton, and Elizabeth W.

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Research: If You Position Products as a Set, People Are More Likely to Buy Them All

Harvard Business Review

Recent research I conducted with Leslie John, Elizabeth Keenan, and Michael Norton of Harvard Business School investigated whether it’s possible to harness this desire to motivate people in specific ways. But just how far are people willing to go to achieve “completeness”?

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So Long, Giant Check Ceremony: The New World of Charitable Giving

Harvard Business Review

Say goodbye to the glory of the “giant check” ceremony, the requisite Toys for Tots drop box, and the depressing ASPCA commercials: The ways corporations, marketers, and individual donors are approaching charitable giving is starting to change dramatically — for the better and worse. Corporate social responsibility Motivation'

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What Investment Bankers Can Learn From Stand-Up Comedians

Harvard Business Review

Look at headlining comics Jim Norton and Robert Kelly. Jessica Kirson sometimes creatively shares with the audience a motivational conversation with herself on stage, opening up about her insecurities in an endearing way. Their material gives the Latino and Pan-Indian markets a voice of pride. Brutal honesty.

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Grandiose, Narcissistic, Impulsive E-Personalities — and What They Might Do to the Economy

Harvard Business Review

As the study authors put it, "Individuals appear motivated by self-improvement and self-repair. A decade ago, it was thought that the Internet would render buying more rational by dispensing wiith the marketing distractions of traditional stores, facilitating price and product comparisons, and freeing us from time pressure.