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The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. May 23, 2011 at 4:50 pm.

Brand 196
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Social Networking for Business: Does it Really Work? :: Women on.

Women on Business

Example 1: During the 2004 election season, I connected with a new friend through a grassroots Asian Pacific Islander political group. EVEN MORE: Yet another example: a good friend of mine from the 2004 Dean campaign, who was active in the 2008 Obama campaign as well, put in a request for web developers through his Facebook e-mail.

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An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

At the time, though, we were just in search of a new approach to building a sustainable business in that critical but often difficult market. In fact, you could say (and many did) that our previous attempts had failed, in that we hadn’t established a sustained market position. Things hadn’t gone well up until that point.

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The Scaling Lesson from Facebook’s Miraculous 10-Year Rise

Harvard Business Review

On February 4th, 2004, Harvard undergraduate Mark Zuckerberg launched “Thefacebook.” Some 650 people had already joined, and thus began the company’s wild ride toward becoming a social networking site with over a billion users, thousands of employees, and a market capitalization well north of $100 billion.

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Using Supply Chains to Grow Your Business

Harvard Business Review

He is poised to become the leader in this segment of a multi-billion dollar market. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. In 2011, Havens’ collaboration with IBM procurement paid off, winning Havens four significant projects.