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Is Leadership Development the Answer to Low Employee Engagement? (Yes.)

N2Growth Blog

In 2004 the Corporate Executive Board’s research showed an 87% decrease in the likelihood of departure for highly engaged employees. If we look around and see that people are disengaged, that leaders are driving toward tactical outcomes and short-term wins, and that organizations are blindly driving ahead.

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The Online Ad Scams Every Marketer Should Watch Out For

Harvard Business Review

I’ve been writing about this problem since 2004 , and doing my best to help advertisers avoid it. The New Tools of Marketing. Suppose your company is fortunate enough to enjoy popularity with a given demographic group — say, 40% market share among men aged 18 to 25. Insight Center. Sponsored by Percolate.

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Lessons from the Best Global Brands 2010: Building trust and.

Strategy Driven

While so much expansion can be tough on a brand, Santander is moving quickly to rebrand all of its acquisitions under the Santander name and launched substantial marketing campaigns in the U.K., which resulted in an increase in brand awareness of 72 percent between 2004 and 2010. He is a frequent lecturer on the subject of branding.

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Corporate Diversity Still Coming Up Short for Women

Strategy Driven

In 2004, the Calvert Women’s Principles ® became the first global code of corporate conduct focused exclusively on empowering, advancing and investing in women. For a full copy of the 2010 study, click here. Source U.S.

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Is Your Supply Chain Ready for the Congestion Crisis?

Harvard Business Review

For instance, the average transit times to move containers from the ports of Los Angeles and Long Beach to Chicago grew from 84 hours at the end of 2004 to 120 hours by early 2015. One tactical approach is to make more use of air freight. In the end, the above four are just tactics. Railway systems are near capacity.

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Do Commodities Speculators Make Things Cost More?

Harvard Business Review

Or is the problem simply that speculators have taken over the market for a crucial commodity? Markets that existed mainly for the convenience of industry have become dominated by exchange-traded funds, hedge funds, and investment banks. So, on balance, having a futures market appears better than not having a futures market.

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IT on Steroids: The Benefits (and Risks) of Accelerating Technology

Harvard Business Review

By 2004, RIM had acquired 1 million subscribers and only three years later surpassed the 10 million mark. This simple tactic is seemingly backed up by the research. After four years, systems had been tinkered with so much that new product launches became not only prohibitively expensive but also needed a very long time to market.