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Kodak’s Downfall Wasn’t About Technology

Harvard Business Review

Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. The company filed for bankruptcy protection in 2012, exited legacy businesses and sold off its patents before re-emerging as a sharply smaller company in 2013. Consider Fuji Photo Film. Why did this happen?

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Kodak and the Brutal Difficulty of Transformation

Harvard Business Review

2012 has not gotten off to a great start for Eastman Kodak. In the decades that followed Kodak established a dominant position in the lucrative film business, with its "you push a button, we do the rest" slogan demonstrating its commitment to making photography accessible to the masses.

Gilbert 15
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Don't Be Afraid of the Robots

Harvard Business Review

Michael Blake's 1988 book of the same name would be adapted into the 1990 Hollywood blockbuster western film directed, produced and starring Kevin Costner. Double Robotics integrates robotic technology to make human beings more effective and more connected. Double Robotics doesn't replace the human with a robot.

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The Humans Working Behind the AI Curtain

Harvard Business Review

The truth is, AI is as “fully-automated” as the Great and Powerful Oz was in that famous scene from the classic film , where Dorothy and friends realize that the great wizard is simply a man manically pulling levers from behind a curtain. Who are these workers behind the AI curtain?

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Remembering a Leader in Green Energy

Coaching Tip

Stanford Ovshinsky 1922-2012. Mr. Ovshinsky used the same basic insight decades later to produce flexible photovoltaic materials, printing them on film on a machine the length of a football field. The company was a world leader in the technology but recently declared bankruptcy amid down times in the U.S. photovoltaic industry.

Energy 102
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How to Pull Your Company Out of a Tailspin

Harvard Business Review

At first, the causes of free fall appear to be external: a global financial crisis, a banking system collapse, government deregulation, or, more common, a new business model or technology harnessed by a nimble insurgent competitor. Clearly, something else, beyond the disruptive technology itself, is behind the demise of companies like Kodak.

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Five of Steve Jobs's Biggest Mistakes

Harvard Business Review

Feeling that he needed an experienced operating and marketing partner, the then 29-year-old Jobs lured Sculley to Apple with the now legendary pitch: "Do you want to sell sugared water for the rest of your life? Steve Jobs was brilliant about understanding how technology vectors were evolving, yet even he screwed up royally, and often.

Film 8