Strategy Driven

NOVEMBER 15, 2013

Recognizing this fundamental difference, Universal changed its marketing from promoting what it wanted consumers to experience to a testimonial to what the experience was already providing. No longer focusing on their marketing platform – “ride the movies”– they built a new strategy – “Experience an extraordinary escape at Universal.” .’

Press Release 50

Press Release Marketing Human Needs Advertising 50

Harvard Business Review

NOVEMBER 22, 2018

While investors bought just $3 billion of these bonds in 2013, they scooped up $49 billion worth in 2017, bringing the total sold since 2013 to $113 billion at an average of $308 million per offering. How the stock market responds. New information is provided to the market on the announcement date, as opposed to the issue date.

Bond 10

Bond Company Long-term Short-term 10

Strategy Driven

NOVEMBER 7, 2013

Historic innovation often comes during times of historic difficulty, as these breakdowns create the demand for something new to emerge. Ohno was then a student of Henry Ford’s industrial process designs and innovations, but these would no longer work given the circumstances in post-war Japan. Suppressing Innovation.

Ohno 50

Ohno Productivity Products Six Sigma 50

Strategy Driven

JANUARY 20, 2014

ADVISOR – I launched the Gitomer Certified Advisor program in the fall of 2013. They’re independent businesspeople who are now marketing their sales and personal development services using my intellectual property, both online and in the classroom. Books typically valued from $14.95 – $29.95 Instant success.

Succession 50

Succession Customer Loyalty Competitive Advantage Content 50

Strategy Driven

JUNE 19, 2015

In 1998, I advised the Disney corporation and reminded them that Walt Disney’s 100th birthday in 2001 would offer great marketing and positioning opportunities. Change is innovative. Houston Symphony Orchestra, 100th in 2013. Apply thinking processes to be truly innovative. Books typically valued from $14.95 - $29.95

Case Study 50

Case Study Open-book Learning Curve Learning-by-Doing 50

Strategy Driven

DECEMBER 6, 2013

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.

Marketing 50

Marketing Video Content Advertising 50

Strategy Driven

OCTOBER 11, 2013

Along the way, many defective tires hit the market, subsequently causing SUV rollovers, damage and, in some cases, deaths. Crises can have many liabilities upon companies, including loss of profits and market share. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Crisis 58

Crisis Crisis Management Retail Budgeting 58