You Bought It. Does That Make it Yours to Sell?
Harvard Business Review
MARCH 21, 2013
The economic theory is that when different markets have different price sensitivities, producers must adjust their prices to optimize profits. for an energy bar at the airport, which would have cost about $2.00 My willingness to pay the higher price reflects both the convenience to me of getting the bar at the last minute, as well as the fact that the retailer's costs at the airport are likely higher. But for many goods, including books, markets are increasingly global.