Tilt: A book review by Bob Morris
First Friday Book Synopsis
NOVEMBER 25, 2013
Tilt: Shifting Your Strategy from Products to Customers Niraj Dawar Harvard Business Review Press (2013) How and why downstream, customer-led activities and preferences will dominate the competitive landscape in the future Niraj Dawar offers an exceptionally thoughtful and thought-provoking examination and explanation of what could be viewed – what (..)
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