Chart Your Course

APRIL 29, 2013

Effective June 2013, all employees were required to work in the office. For instance, a business wants to expand its social media marketing. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy. This past February Yahoo!’s

White Paper 231

White Paper Human Resources Consensus Case Study 231

Harvard Business Review

APRIL 19, 2016

When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Complicating matters further, consumers expect one brand account to contain responses to all kinds of needs, including marketing information and customer service.

Media 8

Media Marketing Software Human Resources 8

Strategy Driven

DECEMBER 20, 2013

While workplaces are swiftly becoming more and more advanced in cloud computing, using social media for marketing purposes, and generally becoming au fait with modern technology, there is one area which is sadly lacking when it comes to technological advancement. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Succession 64

Succession Talent Management Software Human Resources 64

Harvard Business Review

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. According to the Society for Human Resource Management (SHRM), late 2015 was the most difficult hiring period in four years. Don’t keep relying on the same old social media platforms.

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

DECEMBER 13, 2013

As a long-time business journalist in the mainstream media, my professional and personal reputation was on the line. Technology, marketing, retail, HVAC, construction, and manufacturing pros. billion in 2013 – up about 15% from the year before, according to our 2013 Marijuana Business Factbook. The list goes on.

Industry 10

Industry Retail Banking Brand 10

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

JUNE 19, 2013

Losing that kind of information can mean a plunge in stock price and market share. Verizon''s newest data breach investigations report for 2013 tells us — yet again — that cyber security depends on people as much as technology. Often such breaches are discovered only by third parties — like the FBI or the media.

Company 8

Company Chief Operating Officer Chief Technology Officer Chief Information Officer 8