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Startups Are Turning Customers into Lobbyists

Harvard Business Review

In early 2015 the government announced its intention to auction 450 beer licenses to grocery stores, citing Ontarian’s demands as the motivating factor. Uber learned this lesson the hard way in its bid to enter Calgary in October 2015 when its petition reached 14,000 signatures – only 1.2%

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Study: More Frequent Sales Quotas Help Volume but Hurt Profits

Harvard Business Review

For the remainder of the stores, a daily quota (more temporally frequent) plan was implemented for the entire month of May 2015. This change led to an overall decrease in returned merchandise. These stores were selected as a representative sample of different geographic locations (Stockholm, Gothenburg, and Malmo) across Sweden.

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Great Companies Obsess Over Productivity, Not Efficiency

Harvard Business Review

Starting with the quarter ending March 31, 2015 , however, S&P 500 earnings began falling, and earnings growth has remained negative ever since. In retail, for example, if superior merchandising is essential to competitive advantage, then leaders ensure that most (even all) critical merchandising roles are filled with star talent.

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If Retailers Want to Compete with Amazon, They Should Use Their Tax Savings to Raise Wages

Harvard Business Review

What’s more, two of my MIT Sloan MBA students analyzed store openings and closings from 2015 to 2017, looking at department stores with more than 50 stores and over $100 million in revenues, and found a positive correlation between customer satisfaction, as measured by Yelp ratings, and the net change in the number of open stores.

Retail 8
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Leicester City FC and the Benefits of an Underdog Brand

Harvard Business Review

During the 2015–2016 season, Leicester often was the highest-trending topic on social media. Likewise, the fan base reached new heights domestically, with season tickets completely selling out, and internationally, with demand for replica shirts and other merchandise proving insatiable at times. Be a more lovable dog.

Brand 8
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Big-Box Retailers Have Two Options If They Want to Survive

Harvard Business Review

Mintel’s 2015 American Lifestyles report projects that vacations, dining out, and other experiential categories will drive the growth in total consumer spending. Customers are thrilled by the prices it offers given the quality of its merchandise. But the shift is not happening solely with younger shoppers.

Retail 9
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Star Wars, Disney, and the Fandom Menace

Harvard Business Review

The latter promptly announced plans to launch a third trilogy of Star Wars films in 2015, a move that will keep the brand alive and serve as a platform for selling products to a new generation of fans. Watterson refused to allow merchandising, limiting products beyond the comic strip to a couple of calendars.