Startups Are Turning Customers into Lobbyists
Harvard Business Review
OCTOBER 24, 2017
In early 2015 the government announced its intention to auction 450 beer licenses to grocery stores, citing Ontarian’s demands as the motivating factor. Uber learned this lesson the hard way in its bid to enter Calgary in October 2015 when its petition reached 14,000 signatures – only 1.2%
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