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The 7 Steps to Sales Force Transformation

Strategy Driven

Transforming a sales organization to consistently deliver insights requires new value propositions, case studies and collateral from Marketing, new competencies, skill development, recruiting profiles from HR, and alignment with Operations to refine products and services. Copyright 2007-2016 by StrategyDriven Enterprises, LLC.

Metrics 50
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Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

This article was written by Jennifer Horn for the June 2016 issue of Strategy Magazine. The marketing strategy became a case study, which was added to the curriculum at places like Harvard and the London School of Business. Nabob, you’re a feisty fella.

Brand 100
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Why Public Health Organizations Should Partner with Academic Institutes - SPONSOR CONTENT FROM QATAR FOUNDATION

Harvard Business Review

In a recent article, The Guardian newspaper called for the National Health Service to turn to universities as a key resource, arguing that the research ecosystem in the UK is fragmented and more partnerships that align expertise with the goal of improving public health are needed. The recommendation was echoed in a recent U.S.

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Power Can Corrupt Leaders. Compassion Can Save Them

Harvard Business Review

In 2016 John Stumpf, then the CEO of Wells Fargo, was called before Congress to explain a massive scandal. The recordings of the hearing are a shocking but illustrative case study of how leaders are at risk of being corrupted by power. Compassion is clearly a hugely overlooked skill in leadership training.

Power 8
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How to Beat Mid-Career Malaise

Harvard Business Review

Case Study #1: Make small adjustments to your environment, and look for ways to enhance your job description. ” Case Study #2: Look for meaning outside of the traditional professional realm — and be willing to take a risk. Look for problems you want to solve and then design a new job. It was held last August.

Career 11
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How to Make Better Predictions When You Don’t Have Enough Data

Harvard Business Review

Simply turning the work over to machines won’t help: most machine learning and statistical mining techniques also hold the assumption that historical data, which is used to train the machine-learning model, behaves similarly to the target data, to which the model is later applied. A model that considered data from beyond the U.S.

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How to Talk to Your Boss When You’re Underperforming

Harvard Business Review

” Possible interventions include more frequent check-ins or some sort of training to boost your skills. In this case, Manzoni advises talking to your boss about a possible move. Case Study #1: Admit your mistakes and generate ideas on how to improve. “Say, ‘I appreciate your trust and support.

How To 14