Harvard Business Review

MAY 30, 2014

Southwest Airlines’ decades-long strategy of “short-haul, high-frequency, point-to-point, low-fare service” produced what was not only one of the best-performing airlines in the U.S. For example, deregulation killed off icons in the airline business such as Pan Am and TWA. How Samsung Gets Innovations to Market.

Company 8

Company Supply Chain Airlines Health Care 8

Harvard Business Review

JUNE 29, 2016

We expect the drone market to surge to nearly $7 billion by 2020 globally, driven by regulatory clarification, continuously decreasing component costs, and – most important– ongoing innovation that connects drone capabilities to big-data analytics.

Competitive Advantage 10

Competitive Advantage Company Outsourcing Analysis 10

Harvard Business Review

FEBRUARY 7, 2014

To gain advantage on this leveled playing field, there’s one powerful branding tool that has been generally overlooked — or perhaps undervalued — by most marketers: sound. First, already in competition with airlines, they were beginning to compete with German and Italian railroads. Advertising Branding Marketing'

Brand 10

Brand Advertising B2C B2B 10

Harvard Business Review

JULY 12, 2011

And American Airlines and Delta Airlines competed for an exclusive relationship with Japan Airlines. The long-standing exclusive arrangement between Xerox and Fuji Photo Film in Japan is one example; pharmaceutical licensing across markets is another. Then we learn a lot from the proceedings.

Management 11

Management Airlines How To Pharmaceuticals 11

Harvard Business Review

MAY 25, 2012

The Lean Startup has crystallized many of the ideas fundamental to successful innovation and provided companies with additional ways to understand and make room for rapid iteration, agile development, and in-market testing of new ideas. As Ries writes, some entrepreneurs hear "minimum viable" product as "smallest imaginable" product.

Ries 16

Ries Business Model Entrepreneur Agility 16

Harvard Business Review

MAY 8, 2012

The key insight that led to the development of the Priceless campaign was in the value system of our target audience, namely people who believed they were good people buying good things for good reason, and that it was not possible to put a price on things like family and life experiences. but we're not so sure we can.

Belief Systems 16

Belief Systems Tips Audience CFO 16

Harvard Business Review

JANUARY 28, 2015

As the dot-com bubble heated up in the early 1990s, a number of thinkers turned their attention to developing frameworks to help executives answer those questions in HBR, and their work forms a solid foundation for navigating the digital transformation that’s still playing out.

Porter 8

Porter Power Competitive Advantage Film 8