Remove Airlines Remove Innovation Remove Marketing Remove Morale
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What Leaders Need To Do To Create A Thriving Organization

Tanveer Naseer

In Guy’s presentation, he spoke about the 11 steps organizations need to take to become more innovative, with the first step being that we ensure that whatever initiatives we take must create a sense of meaning and value. That this is something that only we could do.

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Why Your Customer Loyalty Program Isn’t Working

Harvard Business Review

Aggressive moves by airlines to migrate frequent flyer metrics from miles flown to dollars spent have caused bargain-hunting road warriors worldwide to whine about “disloyalty programs.” Airlines have clearly calculated that customers who spend more are more valuable to them than customers who fly more.

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What Microsoft Should Have Done Instead of Discounting Windows

Harvard Business Review

For instance, when discount airlines started entering different markets, incumbent carriers typically panicked. They’d drop fares on all of their daily flights on the city pairs served by the discount airline. An innovative company creates a great product that is widely adopted and highly profitable. PS4s by mid-February.

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Why the TSA Screening Revolt is Like Poison Ivy

Harvard Business Review

A passenger jet belonging to a cut-rate airline had recently crashed into the Florida Everglades, and Kinsley argued in Slate that it was appropriate for discount airlines to be more dangerous than the major carriers. The chance of getting killed in a crash on a given flight on a major airline is roughly 1 in 10 million.

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The Long Road to “You’re Hired!”

Harvard Business Review

These are the kinds of innovations being implemented in the Netherlands, which has moved beyond a dams-and-dikes mentality to embrace the country''s relationship with water, because in Holland, water is everywhere and rising all the time. BONUS BITS Mixed Feelings Should Airlines Attach Advertising to Your Luggage?

Hammer 8
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Are Uber and Facebook Turning Users into Lobbyists?

Harvard Business Review

Leading technology companies are increasingly soliciting their users to take political action on their behalf to defend controversial business models from regulation, support new programs, and promote their moral values in active political battles. According to the airline’s campaign site , over 50,000 people have signed on.

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Games Can Make You a Better Strategist

Harvard Business Review

People Express, for example, is a business simulator that provides players with a rich inside perspective on starting and managing an airline. Hiring policies influence morale, productivity and turnover, marketing efforts shape demand growth, and competitors fight back.