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You Know What A Customer Might Want, But Not Exactly

Strategy Driven

However they want to choose what kind of engine it will have, the paint scheme, the interior, the technology and the additional accessories like a roof rack option. That’s why a CQB apparel configurator is something that you need to provide for businesses that want to quickly see how much their unique demands will cost.

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Competitive Marketing Strategies of the Digital Era

Strategy Driven

In the booming era of the digital revolution, technological trends are no surprise to anyone. Pick an influencer of your niche – for instance, if you have an apparel brand, look for influencers who follow fashion. It continues to thrill audiences with exciting and mind-blowing features. Inspect Programmatic Audio.

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5 Surprising Findings About How People Actually Buy Clothes and Shoes

Harvard Business Review

Apparel brands are investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and websites. Retailers and manufacturers are rushing out new products to keep pace with the leaders of fast fashion such as Zara, H&M, and Forever 21, which launch new fashions every week or so.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

Luxury brand Burberry maintains microsites where customers share snapshots of themselves in their own Burberry coats, and streams exclusive fashion shows for younger users of its mobile app. Sponsored by DXC Technology. Make room for new technologies. Insight Center. Crossing the Digital Divide. Use the right digital channels.

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How One Clothing Company Blends AI and Human Expertise

Harvard Business Review

The company offers a subscription clothing and styling service that delivers apparel to its customers’ doors. Harnessing the power of machine learning and other technologies. The fashion industry is no stranger to fast cycles of learning. Machine learning algorithms digest all of this eclectic and unstructured information.

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Business Model Innovation is the Gift that Keeps on Giving

Harvard Business Review

With the Winter holiday shopping season, fashion apparel retailer Zara has been the focus of media attention — the New York Times recently profiled the innovative fast fashion business model pioneered by Zara, while Elizabeth Cline's book on the costs of fast fashion has climbed up the sales charts.

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How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business Review

” Little did they know that the business they founded, Vineyard Vines, would become a darling of the fashion industry and a household brand name around the country. Like many competitors in the apparel industry, Vineyard Vines has kept their operations lean in order to preserve operating margins.

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