Apparel Leadership Marketing Project 
In the CEO Afterlife
APRIL 24, 2017
The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. Today, 40% of Nike’s revenue comes from apparel and sporting goods. Farsightedness is essential to effective leadership. This is not true.
Eric Jacobson
MAY 11, 2021
Prior industry experience is very important for entrepreneurs targeting some markets, but less important for other markets. If you launch a beverage brand or a fashion apparel company, industry experience is super valuable. All three types can be gained by working for a big company before launching a venture.
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Harvard Business Review
MAY 12, 2015
That’s why CMOs need to develop four types of leadership, which are based loosely on Gartner’s Intelligent Brand Framework. The idea is to identify your power center — which one best represents your natural capabilities — and develop skills to flex across these leadership styles. It resonated.
In the CEO Afterlife
MARCH 18, 2015
This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Management power rests with focused strategies on two product categories, athletic shoes and apparel.
Harvard Business Review
JULY 30, 2018
But creating new places where people can gather to work on projects — subcultures within the larger culture — can be constructive. Too many companies wait for the annual strategic off-site to roll around before they address the changing dynamics of their market. Lack of budget (41% of respondents.).
Harvard Business Review
NOVEMBER 6, 2012
Speaking out primes the market, builds anticipation, helps a radical idea sound familiar, and for those whose name becomes associated with the idea, thought leadership offers entree to circles of potential future backers and supporters. He now writes and speaks without waiting for the results of his pilot project.
Harvard Business Review
JULY 3, 2014
In the apparel industry alone, we’ve just seen the end of American Apparel’s Dov Charney and the ouster of Lululemon Athletica founder Chip Wilson – plus the installation of interim CEOs at Target and JC Penney following their previous leaders’ firings. A lot of CEOs are being shown the door lately.
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