Harvard Business Review

JANUARY 12, 2016

Some innovative local governments have realized this and are using technology and a customer-focused mind-set to innovate and better serve citizens, whether for setting up a business or renewing a driver’s license. To have a substantial impact, government services need a substantial audience. Influencers improve engagement.

Technology 8

Technology Audience Call Center Licensing 8

Strategy Driven

JANUARY 2, 2015

Many people used to do the same thing with the word ‘technology,’ using it far from its reasonable definitions. These expressions are trite and reflect a copy-cat way of talking and thinking: ‘Solutions’ is a tired 1990’s term, taken from technology hype. Expect to render good business all the time.

Strategy 50

Strategy Strategic Planning Budgeting Risk Management 50

Harvard Business Review

MAY 29, 2018

According to Constellation Research , businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2 billion in 2015. Insight Center. Stephen Swintek/Getty Images. The marketing industry will be no exception. Data-Driven Marketing. Sponsored by Google.

Marketing 8

Marketing Policies Technology Franchising 8

Harvard Business Review

DECEMBER 6, 2012

This is to say that you don't have to wait until the end of the decade for some breakthrough technology to emerge; it's already here, albeit in bits and pieces. One success story occurred when a front-line associate in a call center posted online she didn't like a new process. Process Strategy 2.0

Process 8

Process Examples Strategy Six Sigma 8

Harvard Business Review

MAY 24, 2016

With the rise of new technologies like the internet and mobile, there are additional critical junctures for increasing the buying likelihood, including at the research stage. Five years ago, online review sites such as Yelp and TripAdvisor led to Google introducing the zero moment of truth, a crucial part of the buying process.

Retail 8

Retail Supply Chain Loyalty Reis 8

Harvard Business Review

MAY 13, 2015

Disintermediating traditional media pipes to the audience compels brands to maximize ownership of consumer touch points to deliver content, experiences, and products. Technology can power smarter media placements and dynamic creative strategies at scale. Brands must align process and technology to make this happen. ” Data.

Brand 8

Brand Disintermediation Media Metrics 8

Harvard Business Review

APRIL 27, 2015

Corporate tweeters need to know that they aren’t just promoting a brand or solving a problem: they are performing for an audience, supporting customers throughout their journey, and even, subtly, selling. call centers). Empathic tweeters are gender neutral or reflect the gender of their audience.

Company 8

Company Airlines Brand Analysis 8