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Coffee House Book Review – “The Drucker Lectures” by Peter F. Drucker

Tanveer Naseer

One of the new features I will be adding to my blog this year is what I’m calling the “Coffee House Book Review”, which will feature reviews on books from the fields of leadership, management, marketing, and other areas of interest to those who are running or managing a business or organization.

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Sam Ford: An interview by Bob Morris

First Friday Book Synopsis

Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s

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Denise Lee Yohn: An interview by Bob Morris

First Friday Book Synopsis

Blending a fresh perspective, twenty-five years of experience, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. She initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing.

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Coffee House Book Review – “Wikibrands” by Sean Moffitt and Mike Dover

Tanveer Naseer

Specifically, how organizations are shifting their customer-directed interactions from simply broadcasting to their target audience, to engaging in a conversational, and at times collaborative, interaction with their customers to increase the value their organization provides. Rules, guidelines, and rituals. Tools and platforms.

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You’re a Leader – What Should You Tweet?

Marshall Goldsmith

In the video interview that accompanies this blog, Todd Lombardo , digital marketer at Hastings Digital , recommends contemplating two questions when deciding what to share. And, Do you offer value to the audience? I have a very clear mission – Peter Drucker taught me the importance of this. has a simple answer.

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The One Thing Today’s Leaders Need To Do

Tanveer Naseer

One of the things I enjoy about the various talks I give is the conversations I have afterwards with leaders in the audience. Now, of course, many business and stock market pundits are focusing on whether Weiner’s message will appease both investors and LinkedIn employees about the organization’s strength going forward.

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Demonstrating the Entrepreneurial Spirit

Marshall Goldsmith

He beamed at the hundreds of young people in the audience and said: "Looking back on my career, I don't feel like I have ever worked a day in my life. Look for market needs that everyone else may not have considered. If you really love what you are doing, it all seems like fun!" Be creative. Anyone can do what everyone else is doing.

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