N2Growth Blog

MAY 26, 2010

While I'm certain the post will resonate with those who have served, it is my hope it will reach beyond that audience and provide insights that will be meaningful to a broader constituency. link] mikemyatt Hi Mark: Thanks for your comment and the kind words, but most of all thank you for your service. Thanks Mark. link] Gordon R.

Leadership 284

Leadership Gordon Blog Brand 284

Harvard Business Review

APRIL 12, 2018

” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. public relations industry, they make up only 30% of agency C-suite executives. For example, Barri Rafferty of Ketchum was appointed the first woman global CEO among the top 10 public relations agencies.

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PR Diversity Public Relations CEO 8

Harvard Business Review

DECEMBER 28, 2016

Enter the concept of a Washington brand , which is the measure of a company’s long-term reputation and influence among the powerbrokers of DC—from K Street to Capitol Hill to the White House—who write the laws and regulations affecting corporate bottom lines. Building a Strong Washington Brand.

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Influence Reputation Brand Policies 8

Harvard Business Review

OCTOBER 7, 2016

Few things are more damaging to a brand’s reputation than a hack in the headlines, and in the event of a public security incident, it’s highly likely that the Chief Marketing Officer (CMO) and the Chief Security Officer (CSO) will be the first people the CEO looks to and says “What do we do now?

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Planning Company Crisis Brand 8

Harvard Business Review

AUGUST 9, 2012

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. It also increased the reputation of the mid-level advocates, who were seen as strategic thinkers bringing new ideas to senior management. But they are. The evidence is clear. That got NI into the C-suite.

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Marketing Social Capital Media Influence 19

Harvard Business Review

JULY 26, 2018

As she spoke I noticed how many people in the audience were nodding their heads, and afterward she was flooded with questions. Further, while having your brand tied to one leader is an asset when that leader’s stock is rising, if the leader falls out of favor, that closeness can create a reputational hit. Prioritize visibility.

Career 9

Career PR How To Influence 9

N2Growth Blog

OCTOBER 6, 2010

Now that Bill will probably never speak to me again, here are the few gems that he passed along to the audience: Get better every day you live. Bill’s passion an his sales skills were clearly evident, but his presentation came across as a wannabe self-help guru more than a CEO of one of the world’s best software companies.

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Blog Brand Media Influence 360

N2Growth Blog

OCTOBER 21, 2010

You see it is precisely by not attempting to steamroll, manipulate or outsmart others, that you’ll be able to effectively convey your message even to an audience that might not otherwise be willing or receptive.

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Blog Gordon Learning-by-Doing Open-book 419

N2Growth Blog

JANUARY 18, 2011

What made this presentation so powerful was it was more than just an act put on for the benefit of the attendees, it was completely authentic and the audience knew it. This is a relatively new client, but I can tell you beyond a shadow of a doubt his positivity sets the tone for the entire organization and has produced incredible results.

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Leadership CEO Blog Learning-by-Doing 420

Harvard Business Review

MARCH 26, 2015

They might instead use a less risky Audience strategy, being careful to keep their professional and personal networks separate. People who use this strategy post information and photos that project an image of professionalism, or at least do not undercut the reputation they are trying to earn with their boss, coworkers, and clients.

Media 8

Media Audience Public Relations How To 8

Miles Anthony Smith

NOVEMBER 7, 2019

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” It enhances your brand reputation and awareness. Ad blindness is real.

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Marketing Content Audience Brand 105

Harvard Business Review

SEPTEMBER 29, 2015

I became interested in public opinion when I began studying how the social context influences organizational leaders. In one research paper, I suggested that feeling accountable to an audience impacts how decision-makers assess the performance of their organizations.

Company 8

Company Merchandising Competitive Advantage Media 8

N2Growth Blog

OCTOBER 7, 2010

A great presenter and story-teller, Joe has complete command of his subject matter and gave the audience actionable instruction on how to create influence. Joseph Grenny - Joe spoke about the need for, and power of influence. Most notably he did it very well. My favorite quote by Steve was: “ Great ideas invade people.&#

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Blog Blue Ocean Strategy Collins Video 353