Strategy Driven

AUGUST 30, 2019

Serving Customers Better: Whether it’s disposable consumer goods or high-end B2B services, every business wants to give its customers what they want. Thus, the relevant question becomes: How can forecasting be implemented in a way that provides solid ROI and improves efficiency, rather than simply prognosticating?

Efficiency 58

Efficiency Disaggregation B2B Uncertainty 58

Harvard Business Review

SEPTEMBER 25, 2018

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. A New Type of Local Partner. The rise of social media has created a new type of local partner: local digital influencers.

Influence 10

Influence B2B Globalization Webinar 10

Harvard Business Review

MARCH 31, 2015

Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. Yet, after sales force costs, events are the biggest line item in many marketing budgets, especially for B2B firms. No technology can help managers who are unable or unwilling to set goals.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

FEBRUARY 22, 2016

At one global B2B sales organization, for example, sales people perennially complained about the burden of filing detailed reports on sales calls to accounts and prospects alike. Freeing up top salespeople was a terrific investment; empowering average and/or typical salespeople delivered poor ROI. The bottom line?

Compliance 8

Compliance B2B Report ROI 8

Harvard Business Review

MARCH 22, 2017

Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Each outbound communication is measured individually for immediate ROI. This gives marketing an opportunity to measure and manage itself in new ways. The results? These members are 2.6

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

APRIL 25, 2014

Digital channels have upended the well-trod ruts of sales and marketing organizations — already, nearly a third of all B2B purchases are done digitally. All of this increased complexity means sales leaders must rethink how they source leads, manage pipelines, and sell more effectively. They measure sales ROI differently.

Marketing 11

Marketing ROI B2B Team 11

Harvard Business Review

NOVEMBER 3, 2014

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. This is a wasted opportunity. So it can be complicated.

Technology 9

Technology Marketing Company CRM 9

Miles Anthony Smith

NOVEMBER 7, 2019

They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. A deep understanding of ABM in B2B is its super-power. They are on top of the latest trends in SEO, SEM and copywriting strategies.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

NOVEMBER 3, 2014

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. This is a wasted opportunity. So it can be complicated.

Technology 8

Technology Marketing Company CRM 8