Leading Blog
FEBRUARY 1, 2020
Here's a look at some of the best leadership books to be released in February 2020. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. In B2B and B2C? Most businesses identify six key digital technologies?artificial Life is not what you get out of it.
The Horizons Tracker
JULY 1, 2020
It’s tempting to focus exclusively of such channels for B2C usage, but new research from the University of Eastern Finland reminds us not only that B2B customers are using them more frequently, but their requirements are very different to their B2C peers. “Social presence plays a key role in e-commerce.
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N2Growth Blog
SEPTEMBER 28, 2020
While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?. Selection Methodology.
Strategy Driven
JULY 9, 2020
In B2B marketing, your website is a very important marketing asset more than in a B2C environment. Aesthetically pleasing: yes, we do judge our books from their covers. Influencer marketing used to be a channel that is almost exclusively B2C. A Performing Website. They are really important for B2B websites. Influencer Marketing.
Eric Jacobson
MARCH 20, 2021
Mid-February brought the visually-engaging, coffee-table-styled book, Fast Times: How Digital Winners Set Direction, Learn, and Adapt , written for senior executives who are frustrated by the slow pace and limited return on investment (ROI) of their digital transformation, and are unsure what’s holding them back. He is based in Paris.
Eric Jacobson
JANUARY 30, 2021
Mid-February brings the beautifully presented, coffee-table-styled book, Fast Times: How Digital Winners Set Direction, Learn, and Adapt , written for senior executives who are frustrated by the slow pace and limited return on investment (ROI) of their digital transformation, and are unsure what’s holding them back. He is based in Paris.
Eric Jacobson
MARCH 18, 2013
These are all words I use to describe Brian Solis' new book, What's The Future (WTF) Of Business -- Changing The Way Businesses Create Experiences. You can likely already imagine that I consider this a must-read book for any business owner and any leader -- even leaders who manage businesses that don't directly connect with consumers.
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