Remove Balanced Scorecard Remove Development Remove Marketing Remove Skills
article thumbnail

Strategic Planning Steps

CO2

You establish your goal (where you want to go) and your position (where you are now), and then develop your strategy (how to get from your position to your goal in the most efficient and effective way). Review all Key Performance Indicators (KPI) and select the top eight Choose two from each of the four Balanced Scorecard categories.

article thumbnail

Performance Measurement

Strategy Driven

It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining.

ROIC 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Effective Meeting Models

CO2

Our ability to predict the future is getting more and more difficult as the population grows, markets shift, competitors switch strategies, and systems interact. As a result, the organization never truly deals with these issues and begins to develop work-arounds and work-avoidance behaviors. They know where they’re headed and why.

article thumbnail

The Big Picture of Business – Becoming a Legend

Strategy Driven

Business development. However, recognition programs are a balanced scorecard that involves the scrutiny of the company and its leaders by credible outside sources. As an integrated process of life skills, career has its place. Running the business. Body of Knowledge. The Big Picture. You’ve got to give in order to get.

article thumbnail

Artisans Must Balance the Books

Harvard Business Review

When I founded the nonprofit African Institution of Technology , I initially focused on helping African entrepreneurs or artisans, especially those with only primary education, develop new skills and market opportunities. Rather, they were abandoning their businesses because of bad bookkeeping.

Books 13
article thumbnail

Making Hospital Partnerships Work

Harvard Business Review

The assumption is that a merger will make it easier to achieve economies of scale, develop a large but narrow network of preferably healthy patients, establish data registries, and integrate expensive technology. Our partnering skills were maturing, so we became more precise in our evaluation process and expectations.

article thumbnail

The Right CEO Personality for Process Improvement

Harvard Business Review

For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched.

Process 15