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StrategyDriven Podcast Episode 45 – Marketing & Sales: Closing the Value Gap

Strategy Driven

Episode 45 – Marketing & Sales: Closing the Value Gap examines the evolution of the business-to-business selling process and the gap between what customers want and what their service providers and vendors provide. how Accelerator Selling addresses the customer’s desired focus on business results.

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The risk of 9 to 5. And the reality of BEFORE and AFTER.

Strategy Driven

Not just for loyalty of existing customer base, but also to earn referrals and testimonials. The key point of understanding is the difference between a job in sales, and a dedicated, relationship based sales career. Books typically valued from $14.95 – $29.95 Book value is not guaranteed.

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Salespeople have questions. Jeffrey has answers.

Strategy Driven

Jeffrey, I’m new to the mortgage business after a 10-year career as a professional athlete. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! . Book value is not guaranteed.

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The NEW TRUTH about closing the sale.

Strategy Driven

In my career I have learned two powerful words that complete the selling process. Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

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Face-to-face networking is still the key to connections.

Strategy Driven

How important is face-to-face networking to sales, relationships, career, and success? Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

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Still making goals and resolutions? Why?

Strategy Driven

IDENTIFY YOUR BIG PICTURE: What’s going on in your life and your career right now? I think it’s also important to separate family opportunities from business and career opportunities. ” “Why do I want to grow my career?” Books typically valued from $14.95 – $29.95 Technology shifts.

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Finding the elusive decision maker. Then what?

Strategy Driven

Finding the decision maker and speaking with that decision maker intelligently are not just critical, they’re also skills that can be career building or career ending. Early in my career, I created a question that helped me find decision makers without ever asking anyone who the decision maker was. Book value is not guaranteed.