Remove Book Value Remove Ethics Remove Influence Remove Marketing
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Recommended Resource – Advocacy

Strategy Driven

Advocacy : Championing Ideas and Influencing Others. Advocacy by John Daly provides actionable methods to effectively market ideas such that they are acted upon by the organization. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. by John Daly. About the Reference.

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Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

Strategy Driven

These disparities are also among the biggest misperceptions that both online and offline marketers hold. This overwhelming demand for consumer attention and dollars has created a market filled with cynics, whose defenses are on full alert.”. Companies that do this effectively will most certainly amass market share.”.

Crisis 50
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To bid or not to bid? That is the question.

Strategy Driven

Let me give you the good news, and the sales news… There are several strategies you can employ to get around the bidding process, or legally and ethically change the bidding process. The only people likely to influence change of modification are C-level executives. Books typically valued from $14.95 – $29.95

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The Big Picture of Business – Biggest Excuses They Use… and You Should Avoid: Rationales and Reasons Why Businesses Fail

Strategy Driven

Ethics and standards… those are for chumps. In reality, no single market shift speaks completely for itself. Sales rankings vary, with various influencers. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets.

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Research: CEOs with Diverse Networks Create Higher Firm Value

Harvard Business Review

We measured their firm’s value by Tobin’s Q, a ratio between market value of assets to book value of assets. To translate the economic magnitude of this: A 0.017 increase of firm value is equivalent to an $81 million increase in market capitalization for a median-size firm in our S&P 1500 sample.

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The Big Picture of Business – The Fatal Flaws of Corporate Thinking

Strategy Driven

Addictive organizations show frozen feelings and ethical deterioration. Overt marketing hype led to an unwatchful marketplace… which always wakes up to the realities of business eventually. Corporate arrogance and ego, based upon power and influence (as well as money). Books typically valued from $14.95 – $29.95