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Recommended Resource – Advocacy

Strategy Driven

Advocacy : Championing Ideas and Influencing Others. Advocacy ‘s positive promotional methods provide a comprehensive, actionable way of dealing with these influencers with the goal of benefiting the organization; making it a StrategyDriven recommended read. Books typically valued from $14.95 – $29.95

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The 7 Most Common Negotiating Mistakes

Strategy Driven

They can be modified if you simply propose an ethical, viable and mutually beneficial alternative solution. Much useful information can be gleaned during casual conversation, including what they value in life, what motivates them, what annoys them, their ethics, etc. Books typically valued from $14.95 – $29.95

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To bid or not to bid? That is the question.

Strategy Driven

Let me give you the good news, and the sales news… There are several strategies you can employ to get around the bidding process, or legally and ethically change the bidding process. The only people likely to influence change of modification are C-level executives. Books typically valued from $14.95 – $29.95

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Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

Strategy Driven

And, the mission critical nature of credibility cannot be overstated, as it establishes a company or brand’s integrity, reliability, validity, soundness and a host of other image-including indicators of an entity’s moral and ethical code, and the standards by which it operates. Books typically valued from $14.95 - $29.95

Crisis 50
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Research: CEOs with Diverse Networks Create Higher Firm Value

Harvard Business Review

We measured their firm’s value by Tobin’s Q, a ratio between market value of assets to book value of assets. Using these two variables to measure network diversity, we saw the same results: Greater CEO network diversity was associated with greater firm value.

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The Big Picture of Business – Biggest Excuses They Use… and You Should Avoid: Rationales and Reasons Why Businesses Fail

Strategy Driven

Ethics and standards… those are for chumps. Sales rankings vary, with various influencers. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. We’re too worried about __ (some item in the news… the latest source of gossip). Interest rates are too high.

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The Big Picture of Business – The Fatal Flaws of Corporate Thinking

Strategy Driven

Addictive organizations show frozen feelings and ethical deterioration. Corporate arrogance and ego, based upon power and influence (as well as money). Books typically valued from $14.95 – $29.95 Book value is not guaranteed. They are scarcity models, based upon quantity and the illusion of control.