Strategy Driven
NOVEMBER 18, 2022
The goal is to reduce friction that deters someone from booking an appointment or clicking through for more information. In other words, if your visitors have to scroll back to the top of the page or click through several pages to contact you, they won’t. Your website should be clear and easy to navigate. Prioritize Your People.
Engaging Leader
JUNE 27, 2013
His first book was Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks). His latest book is Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver. Resources Mentioned in This Episode.
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First Friday Book Synopsis
JULY 23, 2014
His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s Sam Ford is Director of Audience Engagement for Peppercomm.
Terry Starbucker
JANUARY 13, 2013
The book is a fascinating deep dive into many aspects of Facebook’s meteoric success, but I was particularly interested in her perspectives on the importance of great leadership. Facebook is a company where ideas turn into products whether you are an intern or the CEO himself. 3) Remember that the leadership skills can be taught.
Women on Business
JUNE 19, 2011
Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. They develop expectations for your brand based on the information you consistently share.
Coaching Tip
OCTOBER 20, 2011
Social media has such an impact because it moves word-of-mouth marketing orders-of-magnitude faster than ever before. People who like you and your business products or services will market your business for you. It makes perfect sense.
First Friday Book Synopsis
MARCH 29, 2011
Love Is the Killer App: How to Win Business and Influence Friends Tim Sanders Crown Business (2003) Note: Here is a review of a book I read when it was first published in 2003. I recently re-read it prior to reading and reviewing Sanders’ latest, Today We Are Rich: Harnessing the Power of Total Confidence. [.].
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