Strategy Driven

MAY 27, 2023

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

Marketing 123

Marketing Career Trends Advertising 123

Skip Prichard

NOVEMBER 16, 2021

Instead, when we are clear, confident, and strategic about how we want to be known and then we measure and monitor our actions, relationships, and communication against that, then we can manage our reputation in a way that serves us and allows us to serve others. How has it evolved in the last several years? Lida Citroen.

Reputation 130

Reputation Brand How To Media 130

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271

Brand Blog How To Public Relations 271

LDRLB

MARCH 12, 2012

My business career is characterized with many David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Wherever I went, the major competitor was 20 times larger.

How To 111

How To Brand Management CEO Resistance 111

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 382

Brand Brand Management Blog Media 382

LDRLB

MARCH 12, 2012

My business career is characterized with many David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Wherever I went, the major competitor was 20 times larger.

How To 95

How To Brand Management CEO Strategy 95

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. How to Slay Goliath. In that company, I learned how to slay Goliath. That means nimbleness, laser-like focus, and market specialization.

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100