In the CEO Afterlife

JULY 24, 2011

Leadership. by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

JULY 16, 2015

From as far back as my days in brand management, I have held a deep affection for strategy. And when a brand or company’s positioning blurs, customers become confused. This might have something to do with the fact that I can be stubborn. Good strategists are also stubborn, even pigheaded. Why is that?

Strategy 100

Strategy Brand Brand Management Marketing 100

In the CEO Afterlife

AUGUST 1, 2011

Leadership. Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

AUGUST 6, 2013

The new economy has accelerated the need for change in the branding process. I am not suggesting restructuring the entire brand management system. I am making the case for CMOs and CEOs to recognize the necessity of their own direct and passionate involvement as chief brand custodians. That’s an understatement.

Brand 260

Brand P&L Human Resources Brand Management 260

In the CEO Afterlife

OCTOBER 17, 2011

Leadership. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. This is the mindset essential to brand resilience.

Brand 168

Brand CEO Stage-Gate SWOT 168

Harvard Business Review

AUGUST 4, 2015

“I’m pretty convinced that there are superficial differences in culture and communication and how people do things,” said the global human resources officer. ” Successfully managing with culture in mind is an art based on judgment – like a tightrope act, it hinges on balance.

Globalization 8

Globalization Company Self-aware Merchandising 8

Harvard Business Review

JANUARY 23, 2014

A few years ago Dave Ulrich, a management thought leader from the University of Michigan, made a comment I found both insightful and profound: “ Every leader needs to have a model of organization design.” An effective organization design model guides a manager in answering five fundamental questions in a thoughtful and well-integrated way.

Ulrich 8

Ulrich Cost Efficiency Consultative 8

In the CEO Afterlife

JUNE 19, 2011

Leadership. As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. Those were the heyday of problem/solution brands such as Scope Mouthwash, Ban Deodorant, Ultra Brite Toothpaste and Clearasil Cream. Human Resources.

Advice 147

Advice Marketing Marketing Strategy Brand 147

Eric Jacobson

AUGUST 8, 2018

Guest Post: By Debbie Laskey There is no denying that social media has changed how brands communicate. All aspects of business have been affected from technology to human resources to marketing. Therefore, in today’s social climate, who owns a brand’s messaging?

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. Smart companies form brand councils to meet this leadership imperative.

Brand 8

Brand Strategy Advertising Brand Management 8

In the CEO Afterlife

APRIL 10, 2011

Leadership. by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. Twenty-five years ago Apple’s board recommended Steve Jobs step down and leave the guidance of the company to a ‘professional manager’.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

MARCH 21, 2011

Leadership. Good Brands Gone Bad. by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. Call it a hiccup or a long-term slump; every brand faces a crisis. PS: I was the Canadian Brand Manager of Brylcreem during the demise. Human Resources. Leadership.

Brand 140

Brand CEO Long-term Crisis 140