In the CEO Afterlife

APRIL 17, 2011

Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know. The exuberant Brand Manager came back with plenty of information including a story that had been long-buried in the company archives in Neuchatel.

CEO 204

CEO Brand Brand Management Human Resources 204

Harvard Business Review

SEPTEMBER 17, 2013

For those good reasons, I’ll often say yes, but I’ve had to learn my limits: if I’ve been traveling too much, or had a frenzied schedule that day, or my social chops are hampered by lack of sleep, it’s far better to refuse. Branding Managing yourself Networking'

Brand 14

Brand Cialdini Brand Management Conference 14

Harvard Business Review

OCTOBER 26, 2017

But don’t assume your impressive résumé will guarantee you an offer, says Berrin Erdogan, a professor of management at Portland State University and the lead author of a recent study on the subject. “Hiring managers are not always eager to bring on someone who is overqualified.”

How To 13

How To Long-term Marketing Case Study 13

Harvard Business Review

NOVEMBER 25, 2013

Indeed, even organizations where top management keeps their eyes glued to KPI-driven dashboards have trouble agreeing on what their Top Ten Most Important Customer/Client 80/20 analytics should be. Should management refine and dig deeper into existing 80/20 KPIs? is the challenge top management needs to both ask and rise to.

Due Diligence 11

Due Diligence KPI Loyalty Information Technology 11

Strategy Driven

JUNE 10, 2011

As a card-carrying member of the New Heartland, born in Illinois and raised in Tennessee, I have always been reminded of this region’s uniqueness during my travels around the world. Yes, that’s 60 percent of the US population. I’ll admit that there have been times when I tried to dilute the fact that I’m from the Heartland.

Brand 50

Brand How To Marketing Focus Group 50

Harvard Business Review

DECEMBER 13, 2017

Like most of the big hoteliers, however, Otto owned few of those properties; instead it franchised and managed them, with the bulk of the real estate owned by independent companies that licensed Otto’s brands. The addition of Beekman’s eight brands had increased the number now under Otto’s umbrella to 21.

Hotels 8

Hotels Case Study Brand Price 8

Harvard Business Review

AUGUST 23, 2013

But in today''s digital age, people in faraway places can find your website, learn about your company, and have an experience with your brand. Marketers and brand managers today cannot always control the traffic streams — and their sources — that arrive at their website. Decide whether you need a physical presence.

Globalization 8

Globalization Brand Marketing Learning-by-Doing 8