Harvard Business Review

FEBRUARY 12, 2016

Thanks to the proliferation of smartphones, brand and online-shopping websites, social media, and vehicle connectivity, businesses have a unique opportunity to use technology to revolutionize the customer experience and to incorporate the voice of the customer into product development. But where and how do you start? Keep it simple.

Media 8

Media Automotive Globalization Active Listening 8

Harvard Business Review

MAY 9, 2013

When one person with a wireless connection can be an agency, a media company, or even a manufacturer, traditional advertising organizations have to change their culture, processes, structure, talent policies, resources, and even their business and revenue models in order to embrace the power of open systems being fueled by digital connectivity.

Advertising 9

Advertising Brand Innovation Creativity 9

Harvard Business Review

JUNE 12, 2018

Currently, most brands, agencies, website publishers, and other marketing entities use location data to engage in a variety of marketing applications , such as proximity marketing , among shoppers with the brand’s app. Some brands are using location data for improved attribution analysis to assess marketing effectiveness.

Short-term 8

Short-term Brand Long-term Media 8

Harvard Business Review

MARCH 16, 2015

Their concerns fell into three broad categories: talent, operating in a global marketplace, and regulation and legislation. AT&T, for example, had to switch its focus from traditional telecom services to wireless services, and this shift required employees with different skill sets. Operating in a Global Marketplace.

CEO 8

CEO Stephenson Pharmaceuticals Globalization 8

Harvard Business Review

FEBRUARY 25, 2016

A platform provider could provide incentives for a large component provider to exclusively develop solutions for its platform as Microsoft tried to do with Nokia by giving it a billion dollars to use the Microsoft platform on Nokia phones. A small company could gain legitimacy by partnering with a large platform provider.

Software 8

Software Industry Incentives System 8

Harvard Business Review

JUNE 5, 2012

Ivan Seidenberg of Verizon was criticized by many — even his own people — for re-purposing the cash coming out of land-lines and phone books to support moves into wireless and entertainment businesses. Many organizations were once structured to ensure that each function operated with maximum efficiency.

Process 15

Process Innovation Diversity Budgeting 15

You're Not the Boss of Me

JANUARY 4, 2010

Some of us are totally immersed and intrigued by what can be accomplished in a wireless world, (including all the cool toys that come along with it). It is the core facet of how humanity has operated since history began; to share resources, to learn, and to instruct in kind. There really isn’t anything new about that at all, in effect.

Learning-by-Doing 41

Learning-by-Doing Media Blog Technology 41