Harvard Business Review

OCTOBER 4, 2012

Most of the time, this question draws awkward silence before someone blurts out "our brands." I innocently follow up by asking the last time an industry upstart called looking to license a corporate brand (typical answer: never). Make sure to push beyond the usual suspects of brand and scale.

Company 15

Company Competitive Advantage Prahalad Hamel 15

Harvard Business Review

OCTOBER 4, 2012

Most of the time, this question draws awkward silence before someone blurts out "our brands." I innocently follow up by asking the last time an industry upstart called looking to license a corporate brand (typical answer: never). Make sure to push beyond the usual suspects of brand and scale.

Company 15

Company Competitive Advantage Prahalad Hamel 15

Harvard Business Review

APRIL 18, 2014

Prahalad and Stuart Hart’s seminal book The Fortune at the Bottom of the Pyramid gained a wide audience when it was published in 2004 and has continued to be widely read ever since. On the fifth anniversary of the book’s publication, Professor Prahalad was interviewed by Knowledge@Wharton. But this approach seldom works.

Entrepreneur 8

Entrepreneur Prahalad Bottom-up Price 8

Harvard Business Review

APRIL 12, 2012

A case in point: The Prius has become such a strategic product that Toyota is in the process of turning it into a full sub-brand and a range of vehicles. The fact that they are now turning Prius into a brand and product line is testament to the durable nature of their insight. But the success of the Prius wasn't a slam dunk.

Core Competence 14

Core Competence Prahalad Hamel Brand 14

Harvard Business Review

FEBRUARY 21, 2011

The latter just signed a partnership agreement with Microsoft to develop new mobile solutions, after the new CEO acknowledged that the phone maker has been left behind by its competitors. Companies that are too obsessed with design competence could suffer, especially in the developing markets.

Core Competence 15

Core Competence Prahalad Film Hamel 15

Harvard Business Review

MARCH 15, 2011

At the same time, design consultancies are increasingly looked at to spearhead the development process — from consumer research to design to prototyping, manufacturing and packaging. Remember, the goal in collaborative development is participation and understanding, which differences in language and culture only complicate.

Prahalad 14

Prahalad Budgeting Creativity Fashion 14

Harvard Business Review

JUNE 12, 2013

For us, this exchange was the culmination of a reflection that had started in the classroom and in client engagements, where we were finding an increasing disconnect between telling people about segmentation, targeting and positioning on the one hand, and about the increasing shift of control from brands to consumers, on the other.

Ramaswamy 8

Ramaswamy Levitt Prahalad Christensen 8

Harvard Business Review

MARCH 17, 2016

The choice of the price position affects the overall business model, the product quality, branding, and how to innovate. At the same time, Honda was developing a much simpler and extremely inexpensive model called the Wave. It also determines which market segments the company will serve and what channels it will use to reach them.

Price 8

Price Airlines Govindarajan Advertising 8