article thumbnail

Competitive Advantage from the Bottom of the Pyramid

LDRLB

Prahalad , the brilliant management guru. Instead, Prahalad introduces a new framework, the 4 As – Awareness, Access, Affordability and Availability. The conglomerate is one of the top TV suppliers in Brazil and its unique strategy has led to tremendous brand equity. Strategy bottom of the pyramid prahalad strategy'

article thumbnail

Does a Mentor have to Breathe?

In the CEO Afterlife

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. By applying Jacobs Suchard’s brands and businesses to HBR’s models, I was able to pin-point weaknesses and bring clarity to missing opportunities.

Mentor 228
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Blogging on Business Update from Bob Morris (Week of 5/27/13)

First Friday Book Synopsis

Schein Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value Dave Ulrich and Norm Smallwood Leading Firms: How Great Professional Service Firms Succeed & How […]. Bob''s blog entries "C.K. Ferguson Culturematic Dave Ulrich David Kuhlman David Wethey Dorie Clark Edgar H.

Ulrich 75
article thumbnail

Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part Two

First Friday Book Synopsis

Bob''s blog entries Albert Einstein Apple Berkeley Booth School of Business Brilliant Mistakes Brooke Manville C.K.

article thumbnail

Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part One

First Friday Book Synopsis

His primary focus has been to help client organizations renew […]. Bob''s blog entries Apple Brilliant Mistakes C.K.

article thumbnail

Demonstrating the Entrepreneurial Spirit

Marshall Goldsmith

o Build your own brand Peter Drucker once told me that companies should be able to "put their mission statement on a T-shirt." Your customers (or employers) will respect you more if you do not pretend to know everything about everything but instead have a unique brand. The same can be true for individuals. Life is good.

Ulrich 134
article thumbnail

Advice for Marketing Executives During Tough Times

Marshall Goldsmith

Chances are your peers talk in terms of revenue, cash flow, and profitability - they don't have an ear for the soft language marketers grew up with like "brand awareness." In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14. Speak the same language as other executives. Thank you, Susanne.

Advice 107