N2Growth Blog

OCTOBER 6, 2010

Carlos is responsible for more than 300 brands globally, and it’s no wonder why – he has a plan and he’s sticking to it. What’s the ROI on a handshake? Matin Lindstrom followed Charlene with a great presentation on branding. Everything your brand does should survive without the logo.

Blog 306

Blog Brand Media Influence 306

Harvard Business Review

APRIL 19, 2016

Leaders of corporate strategic development need to analyze all of these considerations and be prepared for disruption to ripple through many functions — not just product development and manufacturing, but also finance, tax, legal, human resources, and IT. Are there operations you would shed? Threat analysis.

Supply Chain 8

Supply Chain Execution Analysis Technology 8

Harvard Business Review

JANUARY 18, 2016

OpenTable (a restaurant reservations service), Motivate (the operator of CitiBike, Bay Area Bikeshare, and others), and Luxe (a web-based valet parking service) are examples. There is also immediate ROI for investments in basic services as population moves in, because they capture new revenues from new users.

Real Estate 8

Real Estate Entrepreneur Finance Innovation 8

Harvard Business Review

SEPTEMBER 21, 2015

Lotta, who’d joined Ervaring from Marriott two years before, was the first to admit that her new company, with 12 brands operating 5,000 hotels, mainly in Europe, needed help. hotel brands — and was looking for more. We have created a third way between your brand sites and the OTAs.”

Case Study 8

Case Study Travel Hotels NPV 8

Harvard Business Review

AUGUST 5, 2014

Talk about how complex marketing has become is very much in vogue, but there’s much less discussion about the operational (and diplomatic) muscle CMOs need in order to get things done. CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”. That bottom line sensibility is crucial.

P&L 10

P&L Banking Marketing Call Center 10

Miles Anthony Smith

NOVEMBER 7, 2019

From winning more customers or donors to elevating your brand’s identity and prominence as a true expert, there are loads of content marketing benefits, chief among them are these 8. It enhances your brand reputation and awareness. They are the choice of some of the most recognizable brands around, and it's easy to see why.

Marketing 105

Marketing Content Audience Brand 105

Strategy Driven

MARCH 28, 2016

It took years for Apple to gain traction despite offering what critics consider to be a superior operating system. It began as a small direct sales operation, with no plan for national distribution. Awareness, branding, and sales conversion are significant launch drivers, as is creativity. Then, there is 50 Shades of Grey.

Productivity 50

Productivity Products Marketing Strategy Budgeting 50