article thumbnail

The Power of an Enemy

In the CEO Afterlife

Live a culture of innovation. Increase your lead, and while they are catching up, you are embracing the next innovation. But don’t be so obsessed with them that you allow yourself to be drawn into an emotional price war. Winning at any cost is a signal that you have lost sense of the business objectives.

Power 208
article thumbnail

Businesses Don’t Fail – Leaders Do

N2Growth Blog

Strategy, pricing, positioning, branding, distribution, compensation, or any number of other metrics tied to sales force productivity all rest with executive leadership. No Innovation: Leaders create a culture of innovation or they kill it. Bottom line… businesses don’t fail – leaders do.

Brand 315
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How the Rift Between Sales and Marketing Undermines Reps

Harvard Business Review

Here are the top ten: Leader, leading, best, top, unique, solution, largest, innovative, and innovator. Most companies' marketing materials make generic claims like "an industry leader with decades of experience helping global customers achieve business objectives through unique solutions and uncompromised value."

article thumbnail

The Guru's Guide to Creating Thought Leadership

Harvard Business Review

trade deficit with Japan grew through the 1980s, for example, influential thinkers increasingly focused on how managerial innovations used in Japanese firms might be imported and adapted in the U.S. Pick an Apt Objective. What Your Stock Price Really Means. As the U.S. Link the New to the Old. How Ethical Are You? More >>.

article thumbnail

Listen to Your Employees, Not Just Your Customers

Harvard Business Review

The linked system allowed for more insight into customers, and managers could use the information to coach employees, to assess whether they had the right tools and resources, and to identify people with innovative ideas and leadership potential. Why don’t more companies do this? Organizational barriers are often the culprit.

Survey 8
article thumbnail

The Evolution of Online Auctions: The Future of Buying and Selling Heavy Equipment

Strategy Driven

The Impact of Online Auctions on the Heavy Equipment Industry The implications of online auctions on the heavy equipment industry are extensive, influencing everything from pricing strategies to inventory management. Moreover, leveraging digital marketing tools can attract potential buyers and elicit better bids.

article thumbnail

7 Steps to Deliver Better Customer Experiences

Harvard Business Review

It’s a framework for designing and delivering the optimal experiences to different customer segments in different business segments with different business objectives. An electronics website might want to create a “place” for customers to discover and be delighted by innovations.

Brand 8