Marshall Goldsmith

NOVEMBER 30, 2010

Marketing is everywhere, but with the ubiquity of slogans and ads, it's easy to forget that there's more to marketing than meets the eye. Not an expert myself in marketing myself, I recently spoke with my friend Susanne Lyons, former chief marketing officer of Visa and Charles Schwab (SCHW) and decorated veteran marketer.

Metrics 110

Metrics Bottom-up Budgeting Marketing 110

Harvard Business Review

JULY 18, 2012

We're playing in two major markets. Andrew had been one of her first hires at SparkPlace, a two-year-old provider of internet marketing software, and he'd continued to impress her. Founder and CEO Dirk Middleton liked him, too, especially after Andrew coined what would become the company slogan: Marketing is broken.

Case Study 15

Case Study Marketing Software Analysis 15

Harvard Business Review

JULY 18, 2012

We're playing in two major markets. Andrew had been one of her first hires at SparkPlace, a two-year-old provider of internet marketing software, and he'd continued to impress her. Founder and CEO Dirk Middleton liked him, too, especially after Andrew coined what would become the company slogan: Marketing is broken.

Case Study 13

Case Study Marketing Software Analysis 13

Roundtable Talk

JUNE 22, 2010

the losers that were at the bottom of the heap). If you want accountability, then people have to have a say in how things are going to roll out. And, be sure to plan for enough time for the discussion. "Cool" is a moving target.

Tips 34

Tips Team Bottom-up Teamwork 34

Strategy Driven

DECEMBER 22, 2010

As the chairman and CEO of Mzinga ® , a company that provides social software to businesses, quite literally, it’s my job to be social media savvy. Whether you are a manager or not, managing yourself smarter is important to your career as well as to your personal life.

Media 57

Media Learning-by-Doing Newsletter Blog 57

Harvard Business Review

MARCH 29, 2012

A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation. Marketers no longer live in an above-the-line world; instead, direct-response and pay-per-click advertising have entered the mix.

Technology 14

Technology Venture Capitalist CIO ROI 14

N2Growth Blog

JUNE 11, 2010

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt.

Media 407

Media Influence Blog Real Estate 407

Harvard Business Review

OCTOBER 20, 2016

First, if your network has become too narrow, you limit your options in case of a career change, or a downturn in your company or industry. 85% of your closest contacts are fellow marketers), it’s time to think consciously about how to diversify. If your network is weighted more than 70% in any direction (e.g.,

Industry 8

Industry Venture Capitalist Bond Groupthink 8

N2Growth Blog

OCTOBER 6, 2010

Bill McDermott, CEO of SAP followed Jim, or at least attempted to…While Bill has a successful track record in business going all the way back to his years as an entrepreneurial teenager, his presentation was horrid (sorry Bill). Up next was Calos Brito, CEO of Anheuser-Busch InBev. Double your ratio of questions to statements.

Blog 360

Blog Brand Media Influence 360

Harvard Business Review

MARCH 2, 2015

Depending on where a professional athlete is in his career — a rookie new to the game, a star at the peak of his career, or a seasoned player, like Woods, who is struggling to get back on track — he requires very different coaching. The same is true in business. The same is true in business.

Learning Curve 8

Learning Curve ROI Film Learning-by-Doing 8

Harvard Business Review

APRIL 7, 2016

As someone who had spent most of his career working in and cofounding startups, it was big, heady stuff. Marketers market themselves, directors research deals, the executive talent team doesn’t recruit — that is very much “organism think.” Not just the strategy team, not just the CEO, but everyone.

Innovation 8

Innovation Bottom-up Organization ROI 8