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Strategy Driven
JANUARY 4, 2024
Say you’re in marketing and notice the buzz around data-driven decisions. Diving into courses on data analytics and digital marketing strategies will be the right call here. Using data insights to better direct campaigns and showing a real impact on that return on investment (ROI). The end game?
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
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Strategy Driven
NOVEMBER 9, 2022
I began my sales career in the late 1970s when there were no personal computers or mobile telephones. Companies need to make drastic changes to their websites and marketing collateral to recognize the change in the digital marketplace. Also, it may be helpful if you can provide financing solutions to the buyer.
Women on Business
DECEMBER 17, 2010
I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Having a Page for my business on Facebook made sense for my marketing plan. But Oh My Gosh!
Harvard Business Review
OCTOBER 9, 2017
Formal degree programs excel at general education: an MBA, for instance, gives you a little bit of everything you might need as a leader, from finance to marketing to operations. In my first book, I profiled Joanne Chang , who started her career as a management consultant and ultimately became a prominent restaurateur.
Harvard Business Review
OCTOBER 20, 2016
First, if your network has become too narrow, you limit your options in case of a career change, or a downturn in your company or industry. 85% of your closest contacts are fellow marketers), it’s time to think consciously about how to diversify. If your network is weighted more than 70% in any direction (e.g.,
N2Growth Blog
JUNE 11, 2010
Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt.
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