Leading Blog

JANUARY 30, 2023

As talked about in this Business Insider article , these trends have caused panic among leaders in all industries, who are now looking to combat these “new” issues, and consultants are right there with them, offering all sorts of “solutions.” Then prepare to be surprised: Your CEO, CFO, and COO may very well give different answers.

Trends 346

Trends Company COO CFO 346

LDRLB

APRIL 21, 2014

ORLY: Talent wars are everywhere in every industry in every region. Actually, reading the book reminded me of this old anecdote that I heard one time, a conversation between a sort of unnamed CEO and an unnamed CFO and essentially, the CFO was asking, “What happens if we invest all this money to develop our people and they leave?”

Human Capital 60

Human Capital Open-book CFO Innovation 60

Harvard Business Review

NOVEMBER 25, 2013

Only when they began to really analyze their marketing costs did the company realize that it was spending three times the industry benchmark on coupons and 50 percent more on research. CMOs need to start building this relationship by having a clear understanding of what CFOs expect.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

JULY 25, 2017

Track competitors’ MROI to gauge how your company is performing against others in the industry. “But sometimes, the incremental financial value attributable to marketing derives from its ability to increase customer loyalty and reduce customer churn. As a result, CFOs and CMOs are often at odds.

ROI 8

ROI Marketing Marketing Mix Cost of Capital 8

Harvard Business Review

JULY 14, 2017

Think of platforms and networks in our digital age as the equivalent of electricity and motors in the industrial age. Some are branded currencies , like the points in a loyalty program or the cash in an iTunes account or Starbucks mobile app. To achieve loyalty, most companies focus on managing their customer relationships.

Intellectual Capital 8

Intellectual Capital Strategy Supply Chain Business Model 8

Harvard Business Review

JANUARY 14, 2015

As a researcher and consultant to executives across diverse industries, I know how common it is for successful, high-performing people to lose their passion for work — and their commitment to their organizations — over time. Ten years later, he was the global CFO of his firm. I wasn’t.

CIO 8

CIO CFO Crisis Execution 8

Harvard Business Review

SEPTEMBER 21, 2015

Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm. “This is about trying to shake up the industry. trillion travel industry. “I don’t know.

Case Study 8

Case Study Travel Hotels NPV 8