Coffee House Book Review – “Wikibrands” by Sean Moffitt and Mike Dover
Tanveer Naseer
MARCH 16, 2011
In their book, Moffitt and Dover define wikibrands as “a progressive set of organizations, products, services, ideas, and causes that tap into the powers of customer participation, social influence, and collaboration to drive business value”. Language and content. Incentives, motivations, and outreach.
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