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Planning an epic launch of your product- 7 steps to get it right

Strategy Driven

In the era of technology, it is pivotal to create a social media presence to reach out and circulate the message to the masses. Achieving goals in a specified duration and finally executing the plan with committed marketing strategies buys you customers that equate to company success and growth. Seek sponsors for the event.

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How the Internet Saved Handmade Goods

Harvard Business Review

A recent article in The Economist , citing the work of Ryan Raffaelli at Harvard Business School, points to what it calls a “paradox” in the aftermath of disruptive innovation. That vestiges of old technologies linger on, capable of being resurrected into viable businesses again, doesn’t seem strange to us. billion in merchandise.

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Do Customers Even Care about Your Core Competence?

Harvard Business Review

FedEx’s competencies in digital and transportational networks are its innovation platforms. Who doubts Microsoft’s technical core competencies in software, networking and gaming technologies? JC Penney and its failed CEO Ron Johnson had many admirable and effective core retailing and merchandising core competencies.

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4 Models for Using AI to Make Decisions

Harvard Business Review

The bad news: Petabytes of new data and algorithmic innovation assure that “autonomy creep” will relentlessly challenge human oversight from within. At one American retailer, an autonomous ensemble of algorithms replaced the entire merchandising department. These distinct approaches enjoy demonstrable real-world success.

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5 Questions That Will Help You Stay Ahead of Your Disruptors

Harvard Business Review

They see disrupted incumbents from retail, finance, health care, transportation, professional services, and manufacturing requiring radical restructuring of assets, productivity , and innovation. Commitment to efficient value creation invariably inspires more thoughtful investment in the quality — not quantity — of staff.

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Many CEOs Aren’t Breakthrough Innovators (and That’s OK)

Harvard Business Review

Innovation is widely regarded as important to long-term business performance. So, to achieve higher performance, should company boards and investors choose CEOs with the expertise that would better qualify them to lead innovation? This work builds on earlier research into CEO qualifications.).

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Linds Redding’s Short Lesson in Perspective

In the CEO Afterlife

Everything that tumbled out of our heads and mouths was committed to paper. Time moved on, and during the nineties technology overran, and transformed the creative industry like it did most others. Our technology whizzes along at the velocity of a speeding electron, and our poor overtaxed neurons struggle to keep up.