Remove Competitive Intelligence Remove Leadership Remove Management Remove Marketing
article thumbnail

“Competitive Intelligence” Shouldn’t Just Be About Your Competitors

Harvard Business Review

For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. Simply and clearly put, CI is a perspective on changing market conditions.

article thumbnail

Companies Collect Competitive Intelligence, but Don’t Use It

Harvard Business Review

The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. This “island mentality” is surprisingly prevalent among talented, seasoned managers. Some estimate the market for market research alone at $20 billion annually.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media for CEOs

N2Growth Blog

They are risk managers who believe in protecting what was rather than embracing what is, and what will be. . They are opportunity managers who believe engagement to be more valuable than silence, they believe in dialog not monologue, they believe in change and innovation – not in status quo. . The Truth (as I see it).

Media 298
article thumbnail

Keeping Tabs on the Competition as a Start-Up

Harvard Business Review

Big companies have it easy when it comes to gathering and utilizing competitive intelligence. They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It can also help you outflank savvy competitors and acquire more market share. Note the geography.

article thumbnail

What to Say and Do When Your Employee Has Another Job Offer

Harvard Business Review

” No manager wants to hear that someone on their team has another job offer in hand. “Whether or not the employee ends up taking the other offer, this is a rich opportunity,” says Dick Grote performance management consultant and author of the HBR Tools on Goal Setting and Performance Reviews. Should you counteroffer?

article thumbnail

A guide to great development moves

Great Leadership By Dan

Changing jobs is an often used and effective way to develop new leadership capabilities. Introduction Execution of Great Moves is one of the key strategies to support our Leadership Excellence Strategy. There are inherent risks and pitfalls that can be avoided or need to be managed. I always led from a position of knowledge.

article thumbnail

The Future Is Scary. Creative Thinking Can Help.

Harvard Business Review

Examples include the rise of alternative energy sources, rapidly-developing markets like Brazil and China, and increasing mobile connectivity. Megatrends will affect your company, your customers, your competition, as well as your family and community. Managing uncertainty Strategic planning'