Consensus Marketing Technology Uncertainty 
N2Growth Blog
DECEMBER 26, 2023
Insurance executives face unique challenges and opportunities with emerging technologies, including AI, evolving regulatory environments, and global economic uncertainties. This includes understanding market trends, anticipating risks, and crafting effective risk management strategies.
Strategy Driven
AUGUST 30, 2019
Macro Demand Forecasting: The “big picture” demand forecasting technique that looks ahead at broader market conditions to help plan a business’s overarching strategies. Businesses use all kinds of tools and technologies to implement these methods, from relatively simple research surveys to complex data modeling tools.
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Harvard Business Review
JANUARY 23, 2012
Trend lines, market sizing, and competitive benchmarks that served companies well during periods of gradual market evolution do little good in industries where new technologies create seismic shifts, demand is uncertain, and rivals emerge from left field. Yet in turbulent times this is dysfunctional.
Harvard Business Review
JANUARY 17, 2012
The changes that India struggled to cope with, such as slowing domestic growth, increasing globalization, and an uncertain political and regulatory environment, describe global markets today. No one has a perfect model for managing this level of uncertainty. The very survival of many firms was at stake.
Harvard Business Review
DECEMBER 21, 2011
In light of today's economic volatility and uncertainty every aspect of business is being re-examined for its value in creating and sustaining profitable growth. Early in my career I was fortunate to help a large manufacturer and distributor of construction and agricultural equipment change the way it went to market in North America.
Harvard Business Review
NOVEMBER 7, 2018
Those benefits fall into three categories: To jumpstart network effects that provide a first-mover advantage: Many of the projects being built using blockchain technology are “protocols” that govern the interactions between users in a decentralized autonomous network. How ICOs Constrain.
Harvard Business Review
DECEMBER 17, 2014
Identifying this so-called “growth gap” is critical, because the bigger the gap, the more a company needs to look beyond its current offerings, markets, and business models to find growth opportunities. By reaching new customers in current markets? By stealing share from current competitors?
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